Press Releases for Betfair Mobile Betting

Betfair rewards mobile gamblers with new and improved apps (20-08-2012)


The mighty Betfair recently reported that it has over 168,000 active mobile users (more than double the previous year!), generating turnover of more than $1 billion. Indeed mobile gambling is the most rapidly growing sector at Betfair, and this has prompted the company to further add to its mobile betting service in the form of Betfair Touch, its useful and user-friendly mobile internet application.

Now improved and upgraded, this mobile gambling app has great in-play betting features, quicker response times, enhanced search functions and a crucial live scores feature.

Also with mobile betting customers in mind, Betfair has updated its iPhone and iPad apps so that with the iPhone 2.3 app, for example, it is possible to deposit from and withdraw to a registered card via mobile phone. It is interesting that, rather than a standard online improvement, this latest advancement came about as a direct result of popular demand from those customers for whom mobile technology is the primary betting choice.

Meanwhile, the new version of the iPad app enables sports fans to wager on a race or other event while simultaneously viewing their market and betting position, taking advantage of the device's specific dimensions.

And the mobile gambling experience looks set for yet more great features as operators continue to keep customers happy, Richard Hewitt (Head of mobile product at Betfair) saying that these applications '...will bring an enhanced user experience to our growing band of mobile customers' and that Betfair is '...looking forward to really growing out this key platform with more innovation over the coming year.'




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