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Mobile Gambling: Does Money Make Us Happy?

Apparently so - or, more to the point, when we get it for free. Of course we already know that (who doesn’t?), which explains the number of great mobile gambling and betting offers available at gambling4mobiles.com.

Recent research into happiness threw up a number of surprising results. A total of 80 volunteers underwent various tests to measure pleasure, with a scale ranging from -100 to (+) 100. One of the worst scores (-55.7) came from listening to a poorly played violin, while crying infants (-38.4) also generated a minus pleasure score.

The boffins at Birkbeck University, London, measured activity, during the volunteers’ answers, in the brain’s prefrontal cortex region. This kind of study should resonate with people who enjoy mobile gambling, as online roulette, blackjack and other mobile casino games, sports betting, mobile bingo and poker, for example, all illicit various bursts of brain activity. Significantly, this is by no means limited to the experience of winning, but it is true that in terms of pleasure, receiving money unexpectedly tends to top earning it for many - hence the popularity across all walks of life, gender and age of mobile gambling.

Released on ‘Blue Monday’ (the third Monday in January, and considered to be the most depressing day of the year) the results showed that looking at pictures of smiling babies rated highly (50.9), as did eating chocolate (65) and playing with puppies (67.5).

But the highest scoring source of happiness was a surprise £10 windfall, with a whopping score of 82.9! Significantly, men were most positively affected by finding money (90.1), while women (79.3) were less excited by coming across a free £10.

But women found life more pleasurable overall, with an average pleasure scale score of 66.4 compared with 58.2 for apparently less happy men.

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