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Mobile Gambling: What are we looking for?

We might be experiencing a mobile gambling explosion but which of the aspects of the operators we choose do we consider worth recommending to others? Recent research by Econsultancy suggests that we are less likely to recommend a gambling brand based on good customer experience than is the case with retail, mobile, banking and travel sectors. In fact a survey of 5,000 UK consumers in September found that only 47% would endorse a gambling brand compared with 73% for retailers and 64% for mobile phone brands, for example.

It's not surprising that the high street bookmakers have over the last few years made a concerted effort to establish a healthy share of the online gambling market as a key result of the survey was that a mere 26% use the 'traditional' medium of visiting an actual bookmaker's shop. Nor are we shocked to learn that mobile gambling is more popular among those aged 18 to 34.

As far as our priorities are concerned, we consider the best value in terms of odds and returns as crucial, as well as a website being user-friendly, with efficient customer service and, of course, relevant offers. Only 10% gave branding as an important factor when deciding on an operator.

As if to emphasise how the industry is shifting toward mobile gambling, what will attract the attention of online gambling companies is the fact that if they don't provide mobile versions of their services, or if their mobile offering isn't up to scratch, then the punishment for failing to keep pace with the mobile trend could be seeing a not inconsiderable 7% of people taking their custom elsewhere.

Top Mobile Gambling Sites

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1. William Hill Mobile Casino Playtech
2. Sky Casino Proprietary
3. Casino.com Proprietary
4. Platinum Play Mobile MicroGaming
5. Ladbrokes Mobile Betting Proprietary
6. Unibet Poker Proprietary
7. 32red Mobile Casino MicroGaming
8. William Hill Bingo Proprietary
9. William Hill Mobile Betting Open Bet
10. MFortune Sexy Poker Proprietary

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